Bumble Confirms Advertisement Featuring Serena Williams Will Air Through SuperBowlImran
Bumble affirmed that a unique ad featuring their latest celebrity spouse Serena Williams will debut during first half the SuperBowl.
In accordance with AdWeek, Bumble teased a fresh venture because of the playing tennis celebrity, admitting this would coordinate making use of the SuperBowl, although it wasn’t obvious should they had been planning to air an offer during the online game, among the many most-watched annual events inside the U.S. (and one of the very high priced advertising purchases). Bumble has verified their unique first SuperBowl advertisement will function Serena Williams as well as their brand-new promotion “The Ball is actually the woman legal.”
Bumble, a female-friendly relationship software, is seriously interested in its female-empowerment mission. Over the past couple of years, the company provides debuted choices that attract particularly to ladies, such as for instance partnering with Moxy resorts to offer BumbleSpot â proven places in which Bumble consumers can meet for times, profession networking, or possible brand new friendships – in an attempt to develop secure spaces for females.
The advertisement with Williams will feature the woman surge to star, “not simply as an expert playing tennis celebrity but as a business owner, character product, spouse and mommy,” per AdWeek. The spot is made by a mostly feminine team and guided by A.V. Rockwell, an award-winning screenwriter and director whose work tackles problems on race and oppression.
The message with the offer should promote ladies to take control of unique tales, anything Bumble happens to be passionate about from introduction of its internet dating app, offering women the power to really make the first step.
In a teaser movie for the SuperBowl advertising, that may air February 3rd, Bumble provided a look of what to expect.
“We’re located in a global and community where men and women are just starting to see in a different way and beginning to realize that we are in the same manner strong and just as smart and just as smart and simply since businesslike as some other male in this world,” Williams claims in front of the camera, which then pans to their serving a ball in a clear judge. “now it is advisable to appear and tell all of our story how it should be informed.”
AdWeek remarked that the female-forward Bumble offer campaign is rare for a SuperBowl, that is these a male-dominated area, and much more not likely that a primarily female group would produce these a SuperBowl advertisement.
“There are a lot women who tend to be ready and excited [to be engaged inside the ultra Bowl], and every lady involved [in Bumble’s place] had plenty love,” Bumble main brand name officer Alexandra Williamson told AdWeek.
She went on to express: “individuals will see an alternate part to Serena if this offer goes alive, and I also would attribute that to an all-female staff focusing on it.”